Dr Gian Trepp, CEO of healthcare market access specialists – GBT Pharma – has co-founded a new company to bolster GBT Pharma’s offering in Europe.
Precision Healthcare has been co-founded along with Matthew Caldwell-Nichols, a seasoned operator in OTC marketing services in the UK and Ireland.
The privately held company will specialise in integrated OTC marketing and sales, regulatory affairs and operations for independent pharmacy, health food channels and key accounts across the UK and Ireland.
“As the 7th largest OTC market in the world, there is huge opportunity for consumer healthcare companies seeking access to UK and Irish markets,” comments Gian.
“However, ensuring you have the right entry strategy and contacts is key to sustainable success. The Precision Healthcare team have been widely active within the pharmacy and OTC healthcare sector in the UK and Republic of Ireland for over twenty years.
“This new partnership will further compliment GBT Pharma’s existing business operations across Latin America, Europe and the rest of the world. In addition, brands seeking to increase their presence in new markets can be assured of having our significant expertise and market know-how at their disposal.”
Matthew Caldwell-Nichols, operations director of Precision Healthcare adds: “From targeted healthcare communications, HCP education and direct marketing to national account management and MHRA licensed warehousing, Precision Healthcare is perfectly placed to reinforce GBT Pharma’s offering in Europe.
“We are also delighted to offer a number of high calibre OTC brands within our portfolio which are available for in-licensing or distribution.”